onedotzero / wow + flutter 11

onedotzero is a motion graphics film festival in London presenting the world’s most innovative audio-visual work. It returns this year to London's BFI Southbank from 23-27 November 2011. The opening show was Wow + flutter with a selection of 35 shorts from up and coming new talent.

I definitely preferred those that had a stronger sense of narrative. My pick of the films:

3D No glasses by Jonathan Post

I assumed it was a fantastically funny spoof, but does it actually work?

Stuxnet: Anatomy of a Computer Virus

A great story in 'info-graphic' style. Again, I loved the feeling it created around wondering how true it might be.

Breakfast Interrupted

A beautiful juxtaposition of order and chaos. There seemed to be a trend toward the hyper-real slow motion,  and maybe because there was so much animation, truly real stuff of this film seemed to be far more compelling.

Onedotzero has lost all arts council funding, so if you are in London and want it to continue, try and attend to add your support.

Catvertising gets it 100% right

In the week that Sapient Nitro shot themselves in the social media foot with "Idea Engineer",  I thought it would be great to be positive and celebrate that sometimes people get it 100% right when they tackle the tricky task of advertising themselves. My current favourite is Catvertising by Canadian advertising agency John St.



Nearly as good as their equally brilliant take on the award video genre 'Pink Ponies'.

Vitamin talent : Ad Agency Bloodline

The Ad Agency Bloodline by vitamin talent
Interesting agency hall of fame info graphic from Vitamin Talent.

Listed Agencies (sorry if I've missed any):

Agency.com, AKQA, Amalgamated, Anomaly, Arnold Worldwide, BBDO, Big Spaceship, BSSP, Cramer-Krasselt, Crispin Porter & Bogusky, Critical Mass, Dare, David & Goliath, DDB, Dentsu, Digital Kitchen, Digitas, DraftFCB, Droga5, Euro RSCG, Fallon Worldwide, Goodby, Silverstein & Partners, Gotham, Ground Zero, GSD&M, Havas, Hello Design, 72 and Sunny, Huge, IDEO, Jung Von Matt, Luck & Company, JWT, La Comunidad, Leo Burnett, Lowe & Partners, MDC Partners, Mekanism, Mindshare, Modea, Mono, Mother, MRM Worldwide, Ogilvy & Mather, OMD, Omnicom, Organic, Pereira & O'Deal, Publicis, R/GA, Razorfish, Rockfish Interactive, RPA, Saatchi & Saatchi, Sid Lee, Starcomm Mediavest, Taxi, The Barbarian Group, The Eleven Agency, The Richards Group, Tribal DDB, Universal McCann, Venables Bell, Whittmanhart Interactive, Wieden+Kennedy, Wolff Olins, Wong, Doody, Crandall, Wiener, WPP, Young & Rubicam.

Google Trailer 'Zero Moment of Truth'

ZMOT The message is now a conversation.

Google has started to play the research as PR game by re-spinning some good, but not exactly groundbreaking, thinking about the new purchase journey. Very similar to the heavily research backed "The consumer decision journey" in the McKinsey Quarterly (2009, Number 3). Both pieces of work put real weight behind gut instincts you might have had, and I'd recommend anyone in marketing to watch the video. Essentially, it places the role of 'search' in the research phase of choosing products. More significant is the influence of social media at this point in the consumer journey.

ZMOT is that moment when you grab your laptop, mobile phone or ipad and start learning about a product or service (or potential partner) you're thinking about trying or buying. I'm sure you know what I mean - you probably do web searches like this every day.

Download Google’s free marketing strategy ebook 'Winning the Zero Moment of Truth' from here.

Not in Cannes? Join Cannt!

Cannt is a week of fun events for all those who aren't sunning themselves in beautiful Cannes. It kicks off with a pint and conversation on Sunday night at the Cannt Gutter Bar:

Welcome to Cannt.

This year, Creative Directors and their agencies the UK over want to thank the many people that work on the projects that make them look good on The Croisette during the Cannes Festival, but don’t get to go.

We have a "Gutter Bar" in East London, and link-ups to Cannes through the "Gutterbarometer" app so popular at last year’s Cannes festival; and through live broadcasts from judges and visitors at the festival.

Its a week of silly, inclusive, entertaining, enjoyable and educational events – bringing a bit of the Cannes halo to everyone involved in making the great work.